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Director of Marketing

Location: McMinnville, OR, United States

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Welcome to the next generation in senior living, The Springs Living.   

Our purpose is to change the way people think, feel, and experience senior living which starts with changing the way people work in senior living. To accomplish this, we prioritize quality to enhance peoples' lives – not only in our services and housing options for independent living, assisted living, and memory care, but also as an employer.    


Job Description:     

The Director of Marketing provides leadership, direction, and resource stewardship to the organization’s marketing team. This position will be accountable to aligning team objectives with firm business strategy. This position is responsible for establishing the company targets and metrics to meet the company objectives.     


Primary Responsibilities:  

  • Researching and understanding our customers. This includes the actual resident living in our communities but also their families as part of the decision-making process. This position must first understand and define the demographics and physiographic of our customers and then be able to educate and communicate this information to the Executive Team and others as required in the organization.
  • Propose marketing strategy to drive qualified customers to our communities. Once the strategy is agreed to by the Executive Team, this position will be responsible for tactical plans and budgets to execute on this strategy. This strategy will include developing marketing plans, analyzing the effectiveness, and driving positive results.
  • Responsible for growing and protecting the company brand for The Springs Living and each community within the markets we serve.


  • 5+ years of relevant Sales, Marketing, and/ or Communication experience.  
  • Four-year college degree from an accredited institution (master's degree preferred).  
  • Strong knowledge of developing, implementing, and monitoring operational systems to achieve high quality results.  
  • Expertise in developing successful strategies and campaigns towards lead generation.  
  • Thorough knowledge of sales management and sales principles and best practices.  
  • Ability to plan and coordinate multiple, diverse programs simultaneously.  
  • Ability to analyze and communicate statistical data.  
  • Experience partnering with an executive team on marketing strategy.  
  • Ability to effectively present information and respond to questions from groups of managers, residents, employees, and the general public.  
  • Experience in developing, supporting, and leading strong teams.  
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.  
  • Strategic thinker and results oriented.  


  • Health insurance  
  • Dental insurance  
  • Vision insurance  
  • 401(k) matching  
  • Employee assistance program  
  • Flexible spending account  
  • Life insurance  
  • Paid time off/Sabbatical  
  • Professional development  
  • On-site chiropractic care  
  • On-site gym, including basketball, pickleball courts and axe throwing target!  

 Additional Information:     

  • All your information will be kept confidential according to EEO guidelines.  
  • Location: McMinnville, OR  
  • Schedule: Monday through Friday  
  • This is a salaried position 

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